Amazon Climate Pledge Friendly Certification: Boost Your Brand’s Sustainability on Amazon


In today’s environmentally conscious market, achieving recognition for your commitment to sustainability can significantly enhance your brand’s visibility and consumer trust. The Amazon Climate Pledge Friendly program is designed to highlight products that meet sustainability standards, making it easier for customers to discover and shop for eco-friendly products. At Product Ident GmbH, we offer comprehensive services to help your products qualify for the Amazon Climate Pledge Friendly badge, positioning your brand as a leader in environmental responsibility.

What is Amazon Climate Pledge Friendly?

The Amazon Climate Pledge Friendly program identifies and promotes products that meet sustainability certifications, helping consumers make more informed choices about their purchases. Products that earn this badge have been certified by one or more of Amazon’s trusted third-party certification partners, ensuring they meet high standards of sustainability and environmental performance.

Key Aspects of Amazon Climate Pledge Friendly

  1. Trusted Certifications: Products must be certified by recognized third-party organizations that verify their environmental benefits.
  2. Consumer Visibility: The Climate Pledge Friendly badge makes it easier for consumers to find and choose sustainable products on Amazon.
  3. Comprehensive Criteria: Certifications cover various aspects of sustainability, including energy efficiency, material usage, and overall environmental impact.
  4. Market Advantage: Participating in this program can enhance your product’s appeal to eco-conscious consumers, giving you a competitive edge on the Amazon marketplace.

Why Choose Product Ident GmbH?

Founded in Stuttgart, Germany, in 2016, Product Ident GmbH specializes in providing compliance, access, and localization solutions for cross-border companies in the EU. Our expertise extends to helping companies achieve various environmental certifications, including the Amazon Climate Pledge Friendly badge.

Our founder, Ms. Fang Li, has led the company with a vision of cross-border service innovation and a deep understanding of global brand development. Under her leadership, Product Ident GmbH has become a trusted partner for companies seeking to enhance their environmental credentials and market presence.

With a team of compliance experts located across Europe, including Prague, Czech Republic; Łódź, Poland; Debrecen, Hungary; and Amsterdam, Netherlands, we offer unparalleled support to ensure your success in obtaining the Amazon Climate Pledge Friendly certification.

Contact Us

Ready to boost your brand’s sustainability on Amazon? Contact Product Ident GmbH today to learn more about our Amazon Climate Pledge Friendly certification services and how we can support your business in achieving its environmental goals.

Product Ident GmbH

Your Gateway to European Market Compliance

For inquiries, please reach out to us at:

  • Email:
  • Phone: +49 1734543507
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Questions about Climate Friendly Certification

Q: Is the Climate Friendly Commitment mandatory?

A: No, unlike mandatory certifications such as EPR, Amazon’s Climate Friendly Certification is currently voluntary. However, holding this certification grants access to exclusive channels and traffic support from Amazon.

Q: Which products can apply for the “Climate Friendly Commitment”?

A: Most regular products are eligible, such as plastic products, phone cases, dispensers, converters, magnets, solar panels, etc. If you are unsure, you can consult with the seller advisor.

Q: What documents are required to apply for the Climate Friendly Commitment certification?

A: Initially, you need to submit an application form, business license, store information, and sample products for testing. Depending on the product, additional documents may be required.

Q: How to determine if a product meets the criteria for the Climate Friendly Commitment certification?

A: Visit the Amazon Seller Central and follow this path: Help > Get Support > Selling on Amazon > Products, Listings or Inventory > Climate Friendly Commitment. For second-hand products, refer to the qualification standards of the Climate Friendly Program.

Q: What is the process for Amazon Climate Friendly Certification?

A: Submit the application form > Send samples > Sample testing > Issuance of report and certificate > Apply for the label > Display the certification mark on the product page.

Q: There are many climate-friendly certifications. How do I choose the right organization for my product?

A: Check what certification organizations your competitors in the same category are using; this is the quickest way. If you are still unsure, you can opt for general certifications like the Carbon Neutral Certification, which is suitable for most products.

Our Services

1. Eligibility Assessment

Our experts begin by conducting a detailed assessment of your products to determine their eligibility for the Amazon Climate Pledge Friendly program. This involves reviewing existing certifications and identifying any additional requirements.

2. Certification Guidance

We provide guidance on obtaining the necessary third-party certifications for your products. This includes helping you select the most relevant certifications and preparing the required documentation and evidence.

3. Documentation and Application

Our team assists you in gathering and preparing all necessary documentation for the certification process. We ensure that your application is complete and accurately represents your product’s sustainability credentials.

4. Submission and Follow-Up

We handle the submission of your application to Amazon and the relevant certification bodies. Our team also follows up to ensure that the process is progressing smoothly and addresses any additional requirements or queries.

5. Continuous Support and Monitoring

Once your products receive the Climate Pledge Friendly badge, we provide ongoing support to maintain compliance and ensure continued recognition. We keep you updated on any changes to certification criteria and assist with renewals as needed.

Benefits of Amazon Climate Pledge Friendly Certification

Increased Visibility and Exposure

The Climate Pledge Friendly badge helps your products stand out on Amazon, attracting environmentally conscious consumers and increasing visibility. Certified products benefit from 10% more targeted traffic support, enhanced by a distinctive label that makes them easily discoverable in search filters and dedicated display areas.

Enhanced Consumer Trust and Brand Reputation

Participation in the Climate Pledge Friendly program demonstrates your commitment to sustainability, building trust with customers and enhancing your brand’s reputation. This certification signals to consumers that your products meet high environmental standards, fostering loyalty and trust.

Competitive Advantage and Market Appeal

Products with the Climate Pledge Friendly badge enjoy a competitive edge, appealing to a growing market segment that prioritizes sustainability. Despite slightly higher prices, consumers often prefer these certified products, reflecting their values of environmental consciousness.

Improved Search Ranking and Conversion Rates

Certified products receive special recommendations from Amazon, boosting their search rankings and making them more discoverable. The green label significantly improves product conversion rates, with participating sellers experiencing nearly 15% more traffic and higher sales.

Regulatory Compliance and Operational Benefits

Achieving this certification ensures that your products meet stringent environmental standards, keeping you ahead of regulatory requirements. Amazon supports Climate Pledge Friendly products with a free toolkit for enhanced visibility, which can be used outside of Amazon advertising campaigns, further increasing product exposure.


Global Expansion
Local Impact

Since our establishment in 2016, we have accumulated extensive experience in the field of cross-border enterprise services, deeply understanding market demands. From business registration to tax filing, from accounting services to compliance consulting, we offer comprehensive solutions to ensure the smooth operation of your business in the EU. Tailored to your specific needs, our services guarantee that every detail meets your expectations and regulatory requirements.

Led by our founder, Ms. Fang Li, our expert compliance partner team is distributed across Europe to ensure you receive top-quality support wherever you are. With profound insights into the global development of Chinese brands, we provide professional market entry and compliance strategies to help you succeed in international markets.

Professional experience

Since 2016, rich cross-border service experience.

Comprehensive service

Full-service solutions for your EU business.

Customized solutions

Customized services for your needs.

Highly skilled team

Ms. Fang Li leads our compliance team across Europe.

In-depth insights & understading

Expert strategies for globalizing Chinese brands.


Optimize Your Business With Us

Every industry comes with its own set of compliance hurdles. Our customized compliance service packages ensure tailored solutions for every sector’s unique needs.

Apparel and Accessories

requires VAT services to ensure compliance with tax regulations.

Home and Garden

requires VAT services to ensure compliance with tax regulations.


requires VAT services to ensure compliance with tax regulations.

Health and Beauty

requires VAT services to ensure compliance with tax regulations.

Sports and Outdoors

requires VAT services to ensure compliance with tax regulations.

Toys and Games

requires VAT services to ensure compliance with tax regulations.

Books and Media

requires VAT services to ensure compliance with tax regulations.

Automotive and Mobility

requires VAT services to ensure compliance with tax regulations.


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