About Us

WHO WE ARE

Compliance Experts in the EU

Product Ident was founded in 2016 in Stuttgart, the automotive hub in southern Germany. Operating in a digital context, we provide market access and compliance solutions for SMEs in cross-border e-commerce and other digital formats across the EU and various other economies. Our services cover financial and tax compliance, product regulations, environmental responsibilities, data privacy, and carbon supply chain, delivered through products, services, training, and consulting.

Our co-founding team from Asia, along with industry experts with over 10 years of compliance experience in the EU, collaborates with consultants educated in Germany and Europe. Through a blend of digital skills, expertise, and business culture spanning Central Europe, we help products and services from Asian origins enter the European market compliantly, seamlessly, and sustainably. Our aim is to enhance the quality of life for individuals and institutional consumers across the European continent.

2016
Founded

Product Ident GmbH was founded.

2017
In the UK

The UK VAT compliance solution was available online.

2018
Expanded to Germany

The German VAT compliance solution was available online.

2019
Further expansion

VAT compliance solutions for France, Spain, and Italy were launched; Central European VAT compliance research and development; German WEEE compliance solution went online; Product Safety Compliance Services (EuroAgent Program) went online.

2020
Further expansion

VAT compliance solutions for Poland and the Czech Republic were launched; VAT solutions for Austria, the Netherlands, and Sweden were launched; The UK Agent Program went online before Brexit.

2021
New Market

Nanjing SeaReg Technology Co., Ltd. was established; Guiding and empowering the Yangtze River Delta's intelligent manufacturing to go global; Pan-European EPR solution went online.

2022
Digital Solutions

LBuild Innovation Space, a localisation accelerator, was launched; Pan-European EPR compliance management platform went online; IOSS Import One-Stop Compliance Platform.

2023
Further expansion of service scope

Brandoo Companion Overseas Project went online, dedicated to providing localization and compliance services for B2B brands expanding into the EU; Cross-border Supply Chain Compliance Textbook Project went online.

Looking ahead to 2024

Based in Germany, with a vision across Europe

True international expansion involves deep localization operations. Looking ahead to the upcoming 2024, Product Ident GmbH will continue to be based in Germany, with a vision across Europe, focusing on providing EU product compliance, tax compliance, and German business registration services for China and other countries. Our China office is located in the Yangtze River Delta region of Nanjing, extending to the Suzhou-Wuxi-Changzhou industrial belt, to provide professional entry services to more cross-border enterprises and brands. Our goal is to become your most reliable EU compliance partner, jointly embracing new challenges and opportunities.

Asian companies
5000 +
European companies
0 +

OUR TEAM

We are 500 specialists in 6 countries working across disciplines leading projects through from implementation to finish.

CEO

Fang Li

Sino-European Cross-Border Entrepreneur
Cross-Cultural Business Expansion Expert
Studied and Resided in Europe for Several Decades

Chief Compliance Officer

Zhou Xu

Certified Global Product Compliance Officer
Senior Advisor on CE Marking
Master of Engineering in Germany

Chief Tax Officer

Dominik A

Former VAT Business Director at Deloitte
Licensed Tax Advisor in Poland
VAT Expert Across European Countries

Project Manager

Shangguan Qi

IT Solutions
Environmental Compensation Management

Project Manager

Wang Jin

IT Solutions
Environmental Compensation Management

Project Manager

Richard W

IT Solutions
Environmental Compensation Management

CEO

Fang Li

Sino-European Cross-Border Entrepreneur
Cross-Cultural Business Expansion Expert
Studied and Resided in Europe for Several Decades

Chief Compliance Officer

Zhou Xu

Certified Global Product Compliance Officer
Senior Advisor on CE Marking
Master of Engineering in Germany

Chief Tax Officer

Dominik A

Former VAT Business Director at Deloitte
Licensed Tax Advisor in Poland
VAT Expert Across European Countries

Project Manager

Shangguan Qi

IT Solutions
Environmental Compensation Management

Project Manager

Wang Jin

IT Solutions
Environmental Compensation Management

Project Manager

Richard W

IT Solutions
Environmental Compensation Management

STRATEGY PARTNERSHIPS

Our Network of Trusted Allies

OUR MARKETS

Connecting Markets Worldwide

We’re expanding our reach across borders. With services already established in multiple countries and ongoing efforts to enter new markets, we’re committed to global growth.
Join us as we expand horizons and make meaningful connections around the world.

DE

Germany

Hoferstraße 9b
71636, Ludwigsburg
Germany

CN

China Mainland

Nanjing, Jiangsu
China

PL

Poland

Czaplinek Ul. Baśniowa 9
95-002 Smardzew
Poland

CZ

Czech Republic

Vojtěšská 211/6PRAHA 1- NOVÉ MESTO110 00
PRAHA 1
Czech Republic

SP

Spain

Coming Soon

TW

Taiwan District

Coming Soon

CAREERS

Join Our Team Where Opportunities Await!

Project Manager

Location: Nanjing

Project Manager

Location: Nanjing

Contact Us

We look forward to discussing how we can navigate the path to success together.

Hoferstraße 9b,
71636, Ludwigsburg
Germany

info@product-ident.com

support@product-ident.com

+49 1734543507